The Brand -

Our lifestyle

Our Notion’s

Travel

Our travel musings chart the course for our blog, sparking curiosity and shattering travel norms. We dive into hot trends, spotlight rising destinations and local storytellers, and offer new ways to truly dive into the world around you. With heartfelt and genuine wisdom, we connect with a vibrant tribe of explorers who crave real experiences and responsible travel. Every adventure we share spins a tale that nudges wanderers toward peace and meaningful discovery.

Fashion

Our fashion section takes our blog to the next level by shattering limits and exposing the real deal in the industry. We explore cutting-edge trends, chat with up-and-coming brands and designers, and bring fresh angles on how fashion is evolving. Our candid and eye-opening insights strike a chord with our eclectic audience, while our commitment to quality craftsmanship and sustainability means every piece has a story worth telling.

lifestyle

At the heart of our lifestyle brand is a cozy corner for real connections, where we dive into the juicy bits of life—yours and ours. We tackle challenges head-on, swap heartfelt stories, and unpack the world around us that shapes who we are. From lively chats about mental health to the magic of holistic living and down-to-earth tips, we’re here to spark inspiration and lift spirits. Our goal? To build a tribe that vibes with life’s twists and turns, sharing wisdom and support so everyone can rock their journey with genuine heart and kindness.

Featured

Fada: Weaving Irish Heritage into Contemporary Fashion

In the heart of Ireland's vibrant fashion scene, a new brand is emerging that combines the rich tapestry of Irish culture with modern style: Fada. Founded by the visionary Ciarán Martley, Fada offers a unique blend of jewellery and clothing that resonates deeply with both locals and the wider Irish diaspora. As the brand continues to grow, it is redefining what it means to wear one's culture proudly. Let’s delve into the essence of Fada, exploring its striking jewellery and clothing collections, as well as the innovative marketing strategies that are propelling it into the spotlight.

Catherine Connolly's Inauguration Ensemble: A Statement of Elegance and Empowerment

On November 12, 2025, Dublin Castle resonated with a sense of history and celebration as Catherine Connolly was inaugurated as the tenth president of Ireland. As she stepped into her new role, all eyes were on her striking ensemble, which not only showcased her personal style but also paid homage to the legacy of women in Irish leadership.

Remembering Catriona Hanly: A Luminary in Irish Fashion

The Irish fashion world is in mourning following the untimely passing of Catriona Hanly, a celebrated designer whose impact on the industry was profound and far-reaching. Born in Roscommon, Catriona, aged 52, left this world on November 8, 2025, leaving behind a legacy of creativity, compassion, and innovation.

Why Fashion Feels Female — and How Retail Can Dress Men for Style

Walk into almost any high street or shopping centre and the message is obvious: fashion is for women. The womenswear department is the showpiece — bright, large, endlessly refreshed — while the men’s area is compact, functional, often an afterthought. That imbalance isn’t merely a quirk of visual merchandising; it is the visible consequence of decades of buying habits, retail economics and cultural attitudes. But the scene is changing, and how retailers respond could remake what we think of as men’s style.